Raffles
One of the most popular forms of event fundraising for the following
reasons:
Advertising works by selling tickets individually, missing out on large
advertising and marketing costs.
Fewer risks than a big event such as an auction, gala, theatre night
etc. as you don’t have to count on getting a large attendance
at one time.
High profit for minimal costs (assuming prizes, printing and other
essentials are all donated).
Some Basics for Raffle Success
Choose Good Prizes
What would people like to win, and therefore wouldn’t mind
buying a raffle ticket for? Also plan on smaller prizes for secondary
winners. Here are some prizes that usually attract attention:
- Cars
- Travel
- Electronic Equipment
- Gift Certificates
Ticket Price
Work out a sensible ticket price. Consider your potential donors/buyers,
and its relationship to the value of the prize. Big prizes such as a car
or a holiday weekend could command higher ticket prizes, and keep in mind
that the lower your ticket price, the more tickets you need to sell to
make a good profit.
Sales Strategy
How are you going to sell tickets and what is your estimated
selling period? It is always a good idea to coincide your selling by getting
a booth or setting up with other activities such as fun fairs, sports
events, dinners, shops and so on. A minimum of one month selling period
should be allowed, longer for large-ticket items.
Plan and Update
Plan and hold regular meetings to keep track of sales and momentum,
having records of which sellers have which tickets.
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